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Executive Vice President, Client Services
Sheila Vietata
knows how to get your attention. Everyone knows the story about how she
won - over long odds - the General Defense International account by disassembling
and reassembling a long-range nuclear warhead as she made her pitch to
an anxious panel of Brand Managers, but you may not have heard how she
enlivened another final pitch - for Hector Maximus Corp. - by enlisting
its feverishly reluctant President, Hal Splutters, in her live demonstration
of the key selling points of the company's newest condom.
It's stories like these that illustrate
the intensity and drive that have quickly brought Sheila Vietata to the
pinnacle of her profession. Clients love her because they see how deeply
and obsessively she cares about their brands, and because the thought
of trying to take business away from her unleashes deep in their subconscious
visions of the family's pet bunny boiling in a pot on the stove.
Brand managers struggle to keep up with Sheila's mastery of their brands.
It was Sheila who came up with such stunningly successful line extensions
as the Cod & Grouper room air freshener for Gorton, Steve Ballmer
Mega-Nerds for Farley Candy, and Mobster-in-a-Drum for the Parrini crime
family.
Her pro bono work for the National Weather Service explaining the limitations
of weather forecasting to the former residents of Leaching Plains, Nebraska
won a prestigious Lizzie Grubman award for excellence in governmental
communication.
Sheila's commitment to her agency is so total that she actually lives
"above the store" in a Anna Nicole-Smith designed condo in the
penthouse of CW&O headquarters, where she entertains clients and prospects
in a lavish style that probably explains why there's never ice in the
refrigerators downstairs.
For someone who has reached the top at so young an age, the future promises
- for CW&O and clients alike - wonders that we can only begin to imagine.
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